An Analysis Of The Effect Of Corporate Culture On Enterprise Competitiveness

As the time develops, swept by the commodity economy, the enterprises in commercial society are developing and growing. Each one of them are facing the risks, competetion and pressure, and all of them think about how to grow fast, keeping the market position, facing the risk, and take care of the oppotunities and resources, when meet new challenge and pressure, which become important question that one need to answer. Corporate culture is very important for the companies to keep their vitality, and also reflects core of the companies. One need to develop its own corporate culture constantly and inject energy into the company so that to push the development of the company and maintain a stable social position.Based on the specific analysis on Company R, the paper tries to find out the influence of the corporate culture to enterprises competitiveness. After the analysis of corporate culture in material aspect, behavioral level, system level, spiritual issues, it seeks the weaknesses in R’s enterprise culture and propose solutions, in order to find the optimal way to enhance enterprises competitiveness by enhancing corporate culture. In the end is the conclusion.