| Since the end of last centry,our contry has maintained a relatively rapid growth in the field of IT area,with the constant progress of the society and the farther development of IT,The contry’s support in this field is becoming bigger than before.Durig this period,the X86server product technology and the rate of development penetration is abtain by leaps and bounds.when the industry data centralization and the integration of enterprise data center brings more than4ways and the demand of the market to accelerate,cloud computing,bid data,virtualiation application of new technologies,such as further promoting multi-channel and high-end server market demand.However,by the technology innovation and development,the competition is increasing fierce in industry area,battling in market share fierce,and hotting up in competition/which result in such a market environment,so that we introduce the revelent theoretical knowledge of distribution channels, In this research paper is related to the most critical in X86server product marketing link distribution problem as the research object, the distribution channel of relevant theories and methods meanwhile, distribution channel management of Yunnan X86IBM server status quo and existing problems are analyzed, which using the target marketing strategy, even the SWOT analysis method, such as the IBM X86servers in Yunnan regional market segmentation, target market selection, marketing environment and market analysis on the main competitors, hereby putting forward Yunnan X86IBM server market distribution channel management countermeasures in Yunnan province. |
PDF Full Text Request