Research On The Quality Of Intangible Assets And The Core Competence Of Enterprises

Along with the economical globalization forward, more and more enterprisesbegin to move from tangible assets to intangible assets, to focus on their futurepotential development, to enhance their core competitiveness. Nowadays, theintangible assets has become the main driving factors of enterprise’s value creationinstead of tangible assets. The main competitive advantage in the future developmentof enterprises will no longer focus on the quantity of tangible assets but the quality ofintangible assets.Thus, particularly for its quality characteristics in the transformation process ofenterprise productivity, whether the intangible assets have the ability to improve thecore competitiveness of enterprises in practice, and to what extent influence the corecompetitiveness of enterprises is that we need to look for. However, most studies onlyfocus on the quality of assets, the nature and content of value relevance of intangibleassets. Few researchers and scholars were involved in the study of the relationshipbetween the core competitiveness of enterprises and the intangible assets quality.Therefore, based on the asset quality point of view, this paper research and analysishow to enhance the core competitiveness of enterprises in an effective way.This article mainly solved the following two problems: the first is the recognitionand measurement of intangible assets quality; the second is the specific quantitativerelationship between the core competitiveness of business and its intangible assetsquality.First of all, after referred to the large number of domestic and foreign literaturematerial, this paper make a summary of related theories about the definition andmeasurement of assets quality, and define the intangible assets quality in an objectiveand fair view with three quality characteristics of existence, liquidity and risk.Secondly, based on the relative research data of core competence, this paper givea brief description of core competitiveness’s meaning and content with five majorfactors, and demonstrates its relevance with intangible assets quality in theory.Finally, taking the10-12year’s listing Corporation of A shares as the object ofstudy, this paper establish evaluation system of core competence with the factoranalysis method and sequencing the higher scores enterprise. Then, using panel dataanalysis methods, this paper establish a formular between the intangible assets and thecore competitiveness with a positive score in three dimensions.Through calculation and analysis, this study draw the following conclusions: the value of intangible assets quality is the extent the enterprise domestically use and thetransfer foreignly; there is a significant linear relationship.between the corecompetitiveness of enterprises and the intangible assets from the individual, overall,assets group three dimensions.The suggestions to enterprise, government and other concerned parties are: paymore attention on human resources and investment in non-land-use rights; clarifyintangible assets quality and advocate the tangibleness of land use rights; respect thedifferences between the industries and lead technology sharing and learning amongthe industry; improve relevant laws and regulations and humanize the design system.