Research On The Evaluation Of Enterprise Core Competence Based On The Perspective Of Intangible Assets

In the contemporary community,in virtue of the clipping development of science and technology,the manufactural economy has been gradually replaced by digital economy.As a result,the importance of knowledge and technology has become increasingly prominent.Under this circumstance,our nation has promulgated The Body Politic Medium and Long Epoch Layout for Scientific and Technological Growth.Furthermore,due to the rising swim of annex and regroup in the Pharmaceutical manufacturing industry,our country in 2010 promulgated the"drug production quality management norms".Therefore,intangible assets have been further developed strategically.But for the moment,most of the researches in China are exoterica research,absence the feasible estimate method.This thesis gives a further study of the intangible assets' effects on core competitiveness through using a comprehensive method,including documentary analysis,statistical analysis and case analysis.From the beginning of theory,this dissertation analysed the relationship between intangible assets and core competitiveness of enterprises and then constructed a set evaluation index based on the intangible assets angle.The evaluation system is applied to the case,the core competitiveness of the ten enterprises were evaluated and analyzed.In addition,this paper also provide techniques to enhance the supervision of establishment by the use of the function of intangible assets on enterprise's core competitiveness in the contemporary society.Also existing problems about this study are summarized,and we can draw the conclusion:Intangible assets is a key player in the process of enhancing the core competitiveness.The chief value of research is this paper further analyzes the relationship between intangible assets and core competitiveness of enterprises,also establishes a set of estimated system by using analytic hierarchy process,which is more beneficial for enterprises to exactly estimate their competitiveness from the view of intangible assets,then take effective medium to enhance the core competitiveness.