Research On The Development Strategy Of Beijing UnionPay Business Co., Ltd

Beijing unionpay merchant services co, ltd(the following text abbreviated as BUMS) is the most pioneering payment enterprise founding in Beijing. Depending on PBC(People’s Bank of China) and China Unionpay’s political sustainment, the BUMS is the winner in the it’s filed, excepting only commercial bank locating in Beijing. With the Market’s developing and opening, New supervisionsystem, pricing system, repartition of industrystructure, However, the internal and external environment of BUMS has changed dramatically, for this reason, the change has been bringing not only opportunities but also challenges and competitions. To sum up, my paper is rooting in this idea that analyzes inner and outer chances and menaces of BUMS. According to result of analysis, I want to o raise a viewpoint of development strategies and methods.Considering domestic and international strategic theory and strategic tools, applying external factor evaluation matrix and internal factor evaluation matrix as well as SWOT analysis, the paper estimates the inner and outer factors of BUMS and can give us a logical contrastive Analysis, therefore, Analysis of BUMS is divided into two sections, exterior and interior circumstance. In one hand, about advantage, with steady growing economic modality in China, External advantage is that payment industry tendency to enhance, new payment models and payment scenes, cooperating online and offline payment services, strong demand of domestic and overseas market and so on. Internal advantage include senior company background, the company ’s technical strength, superiority of brand, relative speed of customer service etc, in the other hand, about disadvantage, external disadvantages include profit reducing acutely, fresh payment way suddenly appear on the horizon, competing for commerce resource and restricted businesses expand way, lacking of a stable profit growth point, fluxion of elites, lacking of effective management for businesses comprise internal disadvantage.Therefore, BUMS should develop appropriate strategies and try to compete for market resources, continuing to expand influence of brand; sustaining to raise income levels and reducing operating costs, at the same time, they should innovative efforts to find new profit growth point actively, and seize the opportunity; dare to meet the challenges, finally, we need to achieve the company efficient and orderly and healthy development.