Research On The Development Of Shanghai Exhibition Industry Based On The Economic Analysis Method

Shanghai MICE industry have been developing rapidly since 1990 s,especially exhibition industry,which have been one of the most dynamic and fastest growing industries in Shanghai with an annual growth rate of about 20%. And the National Exhibition and Convention Center(Shanghai) will complete its trial operation which making Shanghai as the city which has the world’s largest exhibition venues and facilities. The development of Shanghai exhibition industry will face new development opportunities. While the development of Shanghai exhibition industry still has those problems such as low degree of internationalization, small scale of local exhibition company, low level of marketization and so on during recent years. In such a new context, it is necessary for Shanghai to evaluate and analysis the development of exhibition industry and optimize the pattern, seize new opportunities on that basis.The study takes Shanghai exhibition industry as the research object, focuses on the economic benefits of the development of Shanghai exhibition industry benefits, with Business Cycle Analysis of Shanghai exhibition industry as the core. In the nature part, this paper summarize the history about development stages and spatial pattern of Shanghai exhibition industry, analysis the market structure, market conduct, market performance and regulations & policies of Shanghai exhibition industry in the view of Industrial Organization and take simple international compares from three aspects: exhibition; exhibition companies and exhibition venues. In the quantity part, this paper calculate Composite Index of Shanghai exhibition industry using Business Cycle Analysis with related data of Shanghai exhibition industry during 2006-2013 to determine and describe the development of Shanghai exhibition industry during the above-mentioned eight years. After the above analysis, this paper conducts a empirical study on market operating condition of Shanghai exhibition industry in the perspective of the demand. Through questionnaires, the author interviewed 121 exhibitors and 118 professional visitors to obtain their attitudes and perceptions about Shanghai exhibition market evaluations as the sample data and aim to understand the attitudes and perceptions about Shanghai exhibition market operating conditions of the demand and try to explore the market factors of current situation about Shanghai exhibition industry through data analysis. The study shows that Shanghai exhibition industry is on market adaptation currently with intensely competition; Shanghai exhibition market belongs to the type of lower-concentrated oligopolistic market with an extensive number of exhibition companies and the Market Conduct begins to transform from Price Action to the combination with Non-price Actions while the Market Performance still needs to be improved;the exhibition company has become a soft spot of Shanghai exhibition industry currently; Exhibitors and professional visitors holds a bit lower evaluation of Shanghai exhibition market operating condition while quantity and quality of exhibitors and professional visitors invitation become main contributory factors.Finally, according to the conclusions, this study presents several develop suggestion on Shanghai exhibition company, exhibition industry and the government.