| LCD is so far the mainstream of panel display industry, one of the strategic and basic industry in global information industries. It is also the priority in our hi-tech industry development. LCD products is an important part in Human Computer Interaction in the electronic products.As for global electronic products, there are two important development trends, one is to continuously improve performance on the basis of existing products, the other is disruptive change completely breaking through the existing product form. This requires that a liquid crystal display(LCD) must meet the demand of the development of electronic products, keep up with the trend of the development of electronic products, to maintain sustainable development. LCD companies are already aware that technological innovation is the only way to survive the market.The LCD leading enterprises, on one hand, proceed technical innovation to meet the future demand; on the other hand, improve display technology and products to drive the electronic products development.LCD display industry in China after more than 10 years of development, has become the important force in the international display industry.But the LCD industry in China mainly depend on the existing technology, the technical innovation ability is not strong.In October 2014, the Chinese government promulgated the new display industry innovation and development in 2014-2016 action plan, put forward that the innovation ability need to be strengthened significantly.LCD monitor enterprises in China mainland must carry out technical innovation to compete with leading companies in the future market for enterprise’s sustainable development.Group B as one of the representative enterprises in the mainland LCD industry in China, is the largest in mainland China, the only one with a full range of LCD independent intellectual property rights of enterprises.And group B has, for years taking technological innovation for enterprise unique genes, adhered to independent innovation, therefore has made significant achievements.Group B after getting into the LCD industry, has completed "entrant", "catch-up" strategy, and in 2013 entered the stage of "challenger" strategy with the future goal of becoming a "leader" of the display industry.Research on Group B LCD technology innovation strategy has reference significance for China enterprise technology innovation.This paper, with the external environment analysis, internal environment analysis and SWOT analysis, research on the macro environment, industry environment and internal environment of technological innovation in Group B,to find out the opportunities and threats of the external environment for technological innovation of Group B, advantages and disadvantages of the internal technical innovation.Based on the above analysis, this paper put forward technical innovation strategy of the existing "challenger" phase, given the present strategic stage and the future development goals of Group B, and propose implementation safeguard for its technical innovation strategy in order to guarantee smooth implementation. |
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