Research On The Development Strategy Of Z Government Printing Company

The press market of China has recently become one of the four largest press centers in the world, in which the press companies have been suffering the hottest competitions. How to survive and make the market bigger in this press industry stands the first top question to all the press corporations, especially to those small and medium-sized ones. Making the objective judgments and taking the effective measures in managements,and then show the advantages to form the core abilities of competitions has become the point whether a press company is able to have a constant development.Z printing corporation, a medium sized press company, is now suffering the problems above. How to recognize both the two sides of the press corporation itself and make the right choices means a lot for Z printing corporation’s further development.This paper will take the basic enterprise strategic management as the theories guide, studying Z printing corporation’s development strategics.and then make out the specific planning. This paper firstly elaborates the theories on strategics, managements and the analysis tools during the process of studying. In the coming chapter, the paper describes Z printing corporation’s inner sources and the position of the field it stands, taking SWOT analysis to show the advantages and disadvantages as well as the market’s opportunities and challenges.During the analysis of Z printing corporation’s market situation, the paper make use of PEST analysis method and Porter five models to study the market, based on which, point out the specific development steps for Z printing corporation.In the end, this paper will reach the following conclusions:Firstly, Z printing corporation has more advantages than the disadvantages. It is supposed to make the currant market steady and them open up more business.Secondly,Z printing corporation should take the cost strategic and differentiation strategy, making a deeper cooperation with the currant customers as well as the new ones.Thirdly, it is important for Z printing corporation to have the positive management and the technical renew, making the core competition ability to reach a higher level, more sensitive to the market’s changes.Fourthly, Z printing corporation needs to make strengthen on human resources, meanwhile, to abstract high level managers and the technical giants.It is hopefully to help Z printing corporation to reach a more scientific and modern management, as well as the strategics through the paper’s analysis, offering Z printing corporation a new competition measure. This paper is also to afford a model to the same kind small and medium sized press corporations.