Research On Two Marketing Strategies Of CL Insurance Companies

2012is the Chinese insurance industry in recent years the development of themost difficult year, the insurance industry in the face of profit ability needs to beimproved,bank and insurance business downturn, investment income is affected, addpressureetc.. How to do a good job in the new situation, new problems, newopportunities under the insurance marketing will be the focus of this paper.CL insurance company general manager Ruan construction Yunnanprovinceconcluded at the end of the meeting pointed out: always leading CL can keepthe market share, and CL long-term adherence to the customer demand,channeladvantages, strong product competition, service in place and other factors areinseparable. However, in face of the complex and severe domestic and internationalfinancial situation, must be more scientific layout, planning, strengthen strategiccooperation and build a platform, the new changes, to actively respond to the worldfinancial structure and the domestic and foreign capital market of the newsituationand new features.This paper takes CL insurance company insurance marketing two portion oftheinsurance sales as the object of study. Research from the marketpositioning,insurance marketing customer segmentation, differentiated marketing,performance appraisal, service etc.. And then on the basis of the combination ofmarketing, sometheories of management, the insurance marketing two marketinganalysis, systemand summarize the insurance marketing in the two part, insurancemarketing in the implementation process, experience and the insufficiency, thenaccording to theprocess of the conclusions put forward a risk marketing implications,in order toprovide some reference for the insurance marketing in the development andmarketing of the follow-up, help and reference.