Research On Marketing Strategy Of Special Purpose Network

Chinese strong tourism market plays a significant role in boosting specialty market, and our traditional reciprocity ceremony stimulates the consumer market for specialty goods. However, most of the specialty enterprises are experiencing low prevalence of the external market, low awareness of brands, and low repeat purchase rate, etc,.This article is focused on the current situation and problems of B2C e-commerce specialty website, carrying out the specialty network marketing strategy. With the development of the network economy, B2C e-commerce enterprises are rapidly growing in recent years as one new type of trade-oriented enterprises. More mature e-commerce website technology, homogenization of website development lead to the incandescent competition between the B2C e-commerce enterprises. As business operators, must be fully aware of the huge changes in marketing environment and master the correct, comprehensive and innovative marketing strategy, in order to win in the rapidly changing Internet environment. Effective marketing strategies are of great significance to the website development and brand building.