The Research Of Yesmywine. Com Marketing Strategy Of Vertical B2C E-commerce Website

The article have analyzed the internal environment and the marketing environment in the classic PEST model. And have analyzed the yesmywine.com market segmentation and positioning in STP model. The yesmywine.com potential marketing would be the urban white collar with good taste and good salary. The core competition of the yesmywine.com are low price and excellent severs. And yesmywine.com future objective want to be the supplier of quality goods and excellent severs for the urban white collar family, not limited in the imported red wine.but also buy network marketing should be the starting point for the unique experience of marketing, based on market activities and product positioning, yesmywine.com should be the starting point of the unique experienced marketing solution.With China's rapid economic development, more customers will gradually accept the western mass culture and the foreign goods. Nowadays,80' and 90'group has become the main consumer online shopping, and in their consumer behavior, the online retail sales amount in China continue to rise significantly. Experienced marketing solution is the powerful magic marketing weapon to yesmywine.com. yesmywine.com provide not only the delicious imports red wine but also the continuous service. Multi-faceted service has also bought part of the accumulation of the loyal customer.the classical theory of 4P (price, product, place, promotion) are all committed to a marketing research fundamentals.the impact of 4P theory advocated by the consumer environment and consumer shopping behavior.Of course, the development in the country to yesmywine.com is also facing some problems, such as the consumption habits of the conflicts. Based on the marketing strategy of yesmywine.com analysis, the author hope that this article will be helpful to the development of B2C e-commerce website. How to identify the target market,how to find the marketing strategy and marketing solution.