Research On Development Strategy Of KMT Gas Company

With the develomemt of the social economy and the continue advance of the productivity,the uses of the fossil energy of resource(coal oil and natural gas) is more drastic, which bring the quickly increasing of the economy and cause people paying more attention to the environment. Greenhouse effect is the distinct characteristic of abominable environment nearly years, carborn dioxide is deemed to the main component of the greenhouse gas, how to control and use it become one of the main work of government at all levels and every enterprise.carborn dioxide industry begin in the middle of the1990s in china, which is use as the component of the sodas, with the more know about of it, more and more uses has been developed, since twenty century, carborn dioxide enterprises developed quickly, which have formed the industry area of Pearl River Delta, Yangtze River Delta and Beijing Tianjin Tang. The production of carborn dioxide must be relay on the upstream resource, and the product of it is liquid which can not keep long time, so the mainly way of competition of market is Regional competitionKMT gas company is a company which recover chemical waste gases, pass through process and extract and purify,then became the liquid product of food additives,which begin in2006,and locade in Daya bay economic development zone Huizhou city Guangdong province, at the beginning of this company, the competition is fierce with other company, for KMT gas company,how to deal with external opportunity and threats and how to go further is a importment strategic problem.Taking KMT gas company as the research object, This thesis analysed external and-internal circumstance of it, summed up the external opportunity and threats, internal strengths and weaknesses,and then use the analysis instrument of SWOT matrix and QSPM matrix, formulate the corporate-level strategies of the company,which is differentiation strategy and large scale strategy, the differentiation is mainly strategy, later, in the view of the strategy, put forward corresponding proposal and measure.