Analysis On The Strategy Of Local Market Marketing Of K Company 's L Operating System From The Perspective Of Competition

In countries energetically self-controlled, secure and reliable process of socialization policy under the guidance of the "nuclear high base" as one of16major science and technology projects, and manned spaceflight, lunar exploration tied16major science and technology projects, becoming national strategic level projects. December16,2010, in Shanghai, the two major domestic operating system officially announced the merger, the parties will work together with the new unified brand appeared on the market, but also marks the two sides in operating system technology research, product development, application and promotion of industrialization and other aspects cooperation, the first step in the integration of the domestic operating software, the industry as a landmark event in the "nuclear high base" project.In this paper, such a context, through the relevant theory of competitive strategy, technology alliance theory, accepted theories and research use marketing4Cs theory from the competition perspective, on the basis of domestic market competition in the software industry were investigated and analyzed to determine the Factors affecting technology promotion. And noted how the domestic software survive, thus occupying the corresponding market share for profit, the first prerequisite is to other brands on the local market promotion strategy in-depth analysis, analysis of their competitive advantages and its causes.At the same time, with the normalization of economic integration and globalization of competition to flourish. In the high-tech industry, relying on individual enterprises through technology leadership or other marketing means to cope with rapidly changing market demands and competitive pressures, and reap excessive profits may become difficult to achieve, the situation of long-term occupation of market dominance is impossible or difficult lasting. Therefore, the study of the K brand promotion strategy in the real market competition environment, through the current problems K L operating system brand promotion process faces and cause analysis, and the analysis based on previous studies of other brands on the domestic market, K brand operating software to find profitable market may exist a blank area of the advantages. Combined with the characteristics of high-tech industry, pointed out that the feasibility and necessity of K brand in the marketing of the Technical Alliance. Ultimately determine the competitive strategy of the operating system corresponding program. Shall include through building innovative training platform to Linux technology promotion as a carrier, created University Union, relying on the platform of knowledge, technology, capital, manpower and other resources to effectively transform and shared among alliance members, so that the brand from technology development to users foster market situation, from personnel training to product promotion services, have a sustainable development of multi-dimensional, comprehensive competitive strength has been improved, for foreign-based software operating system monopoly of the local market to break the ice.