Research On The Strategy Of Customer - Oriented Buying Hand System In S Company

The advent of the era of individual consumption, making the market more quickly to changes in demand, to meet this rate, many companies began to reform the system operator. Buy hand-made homeopathic born, buy hand-made business model is based on customer-oriented, able to respond quickly to market changes and respond to market demand, to meet market demand new business model. Successful operations have Uniqlo, ZARA, H&M, Hot Wind and other enterprises.In order to respond to market changes, for the survival and development of many enterprises in the continuing attempt to buy hand-made business model implementation, such as:hiring professionals, on-line product development system, terminal sales data systems upgrades ways to expect quick correspondence and meet the market demand, and ultimately business has grown. In this paper, charts and case combination of developmental characteristics buy hand-made process.Summarized the buyers are trying to implement a successful enterprise system, characterized by the failure. We are still in the proposed temporary buy hand-made business model to explore the process. There are many on the buy handmade misread, especially to buy hand-made core competencies, we are currently still in the "buyers" everything will be fine stage. Based on the success stories at home and abroad and theoretical support for the proposed buy hand-made business model that is the core competitiveness of customer-oriented point of view. Based on the review of relevant theory and abroad, combined with multi shop and buy hand-made collection of theories for the company to buy hand-made SS operational status and problems are described and analyzed.Since entering the Chinese buy hand-made is not very long, have not formed a proven buyers had made in the right direction and theoretical orientation. Based on the theory with case made specific rules for the operation to buy hand-made to solve the internal problems encountered in the implementation of buy hand-made, hand-made operating strategy of buying the management put forward constructive suggestions. And a description of their applicability and limitations.