A Study On The Development Of Male Sex Reverse Consumption Market

With the rapid development of modern society, enrich the material products, consumer society is becoming more and more prosperous. In the face of full of beautiful things in the consumer market, consumer choice has been increased. The variety of consumer products and the expansion of consumer market make the consumption idea of the whole society have a great change. And thus make the connotation of masculinity changing constantly. The prosperity of social economy and fusion of culture thoughts make the connotation of masculinity changing constantly. Male temperament changes from single to diversity that brings new consumption boom:Male gender reverse consumption.Masculinity and femininity has been used to explain the different between males and females. Masculinity and femininity is gradually formed in the social culture and social environment, not the so-called physical characteristics. With the development of a consumer society, this concept is used to interpret the male consumer society is different from female consumer market.And with the development of a consumer society, this concept is used to interpret the male consumer society and female consumer market is different. In the purchase of goods categories, men and women have a big different in consumption habits, the lifestyles and values. Society open, cultural fusion and update ideas, making it a distinct between men and women consumer market also gradually tend to merge.The goods also has masculinity and femininity in the traditional sense. Cosmetics, color bright colorful clothes, perfume, lipstick is traditionally considered a feminine products. But these goods gradually appeared in the male consumer goods in recent years.with a new term to explain this new consumption phenomenon, that is reverse consumption of male gender.From marketing theory, this paper combined with psychology, sociology and semiotics have a in-depth analysis. And through the observation of consumer behavior decision-making, it revealing the deep psychological mechanism behind the male gender reverse consumption. It further interpret the causes of the male gender reverse consumption.And to enable us to further understand the male gender reverse this new consumption concept.Based on this, puts forward the society has now entered a gender reverse consumption boom. Through advertising strategy of male gender reverse on the consumer market, we analysis of the male gender reverse consumption in high, medium and low-end market development potential, and the market potential that in the research and development in new brand or old brand extension, product consumption and symbolic consumption. Male gender reverse consumption has become a market trend...