Research On Shanghai Community Business Development

With the development of Shanghai’s economy and accelerating urbanization process, urban commercial activities and structure have been upgrading and adjustment. Commercial model used to the center of the prosperity of business as the leading business model in the past can meet the consumer demand of more and more urban residents. Community business which has the characteristics of the convenience and benefit, increasingly highlights its importance. Shanghai community business is still in its infancy, in the process of rapid development it still faces many problems, including community commercial network layout is not sound, business format disconnect with residents’ demand and etc. On the other hand, the past business theory at home and abroad, mainly explore the general rule of development of commercial economy. and the study due to the theory of the community business itself is very few, therefore Shanghai future community business development road also lack the necessary theoretical guidance and demonstration. Therefore, this article attempts to establish a community business theory analysis framework, and through the theoretical paradigm, the community business development to study the successful experience abroad, and combining the traditional community research of Quyang Street in Hongkou District of Shanghai, figuring out the existing problems in the development of Shanghai community commercial, and put forward reasonable suggestions and countermeasures.The main content of this paper are arranged as following:The first chapter of this article introduces the background, significance, method and train of thought, define the relevant concepts, and puts forward the creative point of this article. The second chapter mainly elaborates the retail business circle, business circle space layout theory, retail business evolution theory, and combing the past research, the related research at home and abroad to establish theory basis in this paper.The third chapter introduces the humanistic development theory, this paper briefly introduces the development of humanistic theory model and its research and application, and expounds the community business based on humanism development under the framework of theoretical research.The fourth chapter briefly describes development situation of community business in the developed countries such as Singapore, Japan, and analysis the successful experience of foreign community business development respectively from the five modules of human-oriented development theory.The fifth chapter through on-the-spot investigation of community business on the QuYang Street in Hongkou district of Shanghai, to provide the reference basis for the next step research status quo and existing problems in community business development in Shanghai.The sixth chapter from the perspective of the development mechanism, analysis motivation of Shanghai community business development, and connecting with the current status of development of the business community in Shanghai, further expounds the problems existing in the process of community business development and development trend, for the next part of the countermeasure research clues.The seventh chapter in this article is countermeasures part, in view of the present problems existing in the community commercial development of Shanghai, put forward the reasonable countermeasures and suggestions.