Research On The Development Strategy Of Yunnan Antong International Freight Forwarding Company

International freight forwarders is gradually developed with the development of international trade, a massive rise in the modern sense of freight forwarders, is the result of capitalist socialization production. International freight forwarding business in China has experienced from monopoly to let go of the process, before the reform and opening up, mainly by SINOTRANS exclusive operation, for Yunnan province, only SINOTRANS YUNNAN COMPANY exclusive. After reform and opening up, with the development of economy, China’s international freight forwarding business management gradually be liberalised, suppressed the rapidly expanding market for many years, large and small forwarding companies scramble to enter the market. Kunming is located in the frontier, until the mid-1990-s, began to appear international freight representative company, today, there have dozens of large and small international forwarding agent in Kunming.The vigorous development of the international shipping agent enterprises, continued until2008. due to China’s industrial transformation and a worldwide economic crisis in2008, the China import and export trade, export trade greatly affected, in particular, foreign trade orders to reduce or even eliminate, labor-intensive enterprise widespread collapse, resulting in a decline in international freight agents cargo clear and entered the industry downturn. Effect is more serious is that the international forwarding industry in Yunnan province, due to the terminal in logistics, compared with the port city, were hit by the larger many small international freight enterprise bankruptcy, under this serious situation in Yunnan province and even China’s international forwarder must be thinking, how to maintain the sustainable development of the industry, under the new situation in trouble grope for the new development train of thought, this is also the purpose of this study.Based on this, this article choose certain significance international forwarding agent-Yunnan DYNA as the research object, from the inland areas of international freight forwarder enterprise characteristics and business development, present situation and problems on the analysis of international shipping agent enterprises in Yunnan province and on the international business development situation and development strategy, on the basis of through port on company and Yunnan on comparative study on the company’s business, the analysis of the mutual influence, through the international freight market in Yunnan province and Yunnan DYNA on the analysis of the operating conditions, using the SWOT analysis method for in-depth analysis on the development of international cargo business strategy in Yunnan, draw a suitable DYNA and inland areas in Yunnan the development strategy of small and medium-sized international freight forwarding company.