Research On Patent Strategy Of Enterprises In Yunnan Province

With the coming of the era of knowledge economy, the resources of science and technology which puts patent as the representative has gradually become important strategic resources of a country, region, and the enterprise. The competitiveness of the patent has become the most important aspects of countries and the enterprises’comprehensive strength. Making practical and effective patent strategy, seeking advantageous competitive position for the development of countries, regions and enterprises, have become hot topics in the study of scholars, government agencies and enterprises at home and abroad.Yunnan province is an underdeveloped region of China’s west part, which has an urgent need for rapid development of science and economy. Developing and implementing the patent strategy is an important measure to develop science and technology protection and scientific and technological achievements quickly. As the main body of patent strategy, the competition between enterprises is increasingly fierce, making effective patent strategy improve the comprehensive competitiveness of enterprises is particularly important. Making and implementing enterprise patent strategy not only plays an important role for the sustainable development of technology and economy, but also provides a strong guarantee for the realization of the harmonious society in Yunnan province. Therefore, the study of enterprise patent strategy in Yunnan province has a very important practical significance. The enterprise patent strategy formulation and implementation of Yunnan province contains two aspects, one is government which according to the relevant situations of the regional science and economy, relevant patent policy to promote and propel the development of the enterprise patent; The other is enterprise which according to the national and regional patent strategy combined with their own situation, formulates and implements patent strategy and patent management system within the enterprise. The purpose of above all is both to promote the development of the enterprise patent strategy, but the body of the formulation and implementation of patent strategy is different. Throughout the present situation of enterprise patent strategy in Yunnan province, the outside is lack of perfect patent policy, and the inside lack of perfect patent system and management mechanism, so the development of effective patent strategy is needed.This paper combined with the methods of literature review and empirical studies, put Yunnan copper industry Limited by Share Ltd. as an example, analysis the problems of enterprise patent strategy in detail, analysis and built the patent strategic target, strategic positioning, strategic mode choice and strategic measures of the cloud copper co.,. Perfected the patent management system, talent cultivation mechanism of government policy environment and established Yunnan copper industry Limited by Share Ltd management system of patent working, patent management system, and the talent training mechanism, etc…In the level of Yunnan province regional strategic, which should strengthen the construction of patent information and provide reference for the development of other enterprise patent strategy in Yunnan province.