| Kunming airport is Yunnan Airport Refco Group Ltd under the12airportaviation hub center, company of Yunnan airport group to implement integratedmanagement of Yunnan province airport, Yunnan airport to Kunming airport as a hubof the province, and other dry, balanced development of branch line airport, airportnetwork layout is relatively reasonable, Kunming airport development directly affectYunnan province and other airport development. Kunming airport managementstrategy also directly affects the entire airport group business development.This article mainly through the use of PEST, the competition model and SWOTanalysis tool, the Kunming airport hub construction opportunity, challenge, advantageand inferior position, facing a competitive environment analysis of Kunming airport,Kunming airport to take clear business strategy. With the hub construction, activelyseek policy support of the government, strengthen with the airlines, the jointinspection unit of railway, highway and other transportation modes of cooperation,advance ground three-dimensional integrated transport hub construction; productsplay a strategic advantage, accurate selection of target market, make full use of thescale effect, actively expand hinterland market; strengthen central operations,marketing, upgrade services, facilities expansion strength, enhance marketing, datastatistical analysis and human resource management, introduce incentive mechanism,enhance their creative problem solving ability.This paper mainly solves the Kunming airport as a national portal hub airport, inthe operating strategy of attention to international and domestic transit marketsegments, in the country of three big aviation hub under the premise of overallpositioning, clear project construction stage positioning, and strive to realize domesticand Southeast Asia, South Asia between the aviation hub, on this basis to graduallybecome join Eurasian aviation hub direction. |
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