A Study On The Construction Of Tourism Brand In Dian Dian Hot Spring

Yunnan tourism resources are as rich as the national cultural resources, thisarticle has analyzed the development present situation and existence question of theYunnan hot spring tourism, found that the most important feature of the Yunnan hotspring tourism at present and in the future is the integration of ethnic minority culture,in order to realize the sustainable development of Yunnan hot spring tourism, tocreate unique Yunnan hot spring tourism brand is a good choice.The first part is the introduction, including research background, researchsignificance, research at home and abroad, the research contents and methods.The second part is the analysis of the foundation of Yunnan hot spring tourism,including the relevant concepts of hot spring spa resources in Yunnan provinceendowment, the current situation of Yunnan hot spring tourism and the existingproblems, puts forward the important concept of Dian-pai hot spring tourism.The third part is the core part of this paper, building on the Yunnan tourism brandsystem, construction of hot spring tourism brand system is an important step in thedevelopment of Yunnan hot spring tourism brand.The fourth part is the core part of this paper, a way of construction of hot springtourism brand, which mainly includes Yunnan hot spring tourism products andservice system, the integration and upgrade of existing famous hot spring in Yunnanprovince and develop unique national characteristics of the hot spring tourismproducts.The fifth part is the conclusion part of the thesis, the main conclusions includethe research and the problems existing in the future research.