Research On The Propagation Of Microblogging

Since the invention of the Internet, people acquiring the information in more convenient, multiple, diversified and faster ways by the combination of traditional media, new media, the Internet and multimedia.Weibo, as the most unique social network site in the we-media era, is a mini blog. Users edit the blog by less than 140 words and share it immediately. In addition, bloggers communicate with other users by“follow”(including one-way follow and mutual follow). In this article,the first chapter is the related theoretical basis of Weibo. The second chapter is a further discussion about the propagation mode changing of Weibo comparing with traditional media. The analysis of Weibo’s unique culture is in Chapter 3. We also attempt to look into Weibo’s future and offer some suggestions in terms of Weibo’s formation in the last chapter.With this essay, we hope that the discussion of Weibo’s propagation will be beneficial and inspiring for Weibo’s future development.