Research On The Present Situation And Countermeasures Of The Credibility Of The Mainstream Media

At present, our country in a social change, development and fusion at a crucial moment, under this background, how to use the media propaganda and guide public opinion and assisted in full swing of the construction of socialist modernization, the party organizations and governments at all levels must pay attention to and solving the key problems.Xi Jinping, general secretary of the second session of the World Conference on Internet:on promoting the construction of power networks, and promote the development of our country’s network channel speech, and published "819" speech, "219" speech and a series of speech spirit showed to accelerate our interconnection network in the field of the construction process, make the Internet better for the benefit of the country and the people.And the mainstream media through the medium of newspapers, radio, television, through the communication to the public of the authenticity of news content, with media basic principle and social moral bottom line, promote the socialist spiritual civilization, to gain public acceptance, support and trust, and gradually establish the credibility and discourse right, for the public trust, and the advantage of the opportunity to obtain the superiority of the market value and achieved good economic benefit, which is the most important at all levels of Party and government, media and public opinion work.Therefore, how to continue to play traditional media in social credibility and discourse in the backbone, and the positive influence of new media on the credibility of government propaganda work, effective control and elimination and the negative influence of network new media of the unhealthy tendency, is a new problem facing the present at all levels of Party and government, media and public opinion work.The main purpose of this paper is according to the relevant theoty, access to real case analysis, mainly in Inner Mongolia government media public opinion work as an example, combined with Inner Mongolia area media and public opinion work actual situation, analyze the present situation of Inner Mongolia region, the credibility of the mainstream media, and based on this, proposed some corresponding countenneasures and suggestions. At the same time, this paper also uses the text analysis, SPSS analysis of traditional mainstream media in minority areas in some of the major practice report tendency, is cross comparison and analysis the specific content of data.We expect through the work above, can government media workers in the media publicity and media content revolution era to provide certain theoretical basis and practical reference, to promote social harmony and unity and stability to make a little contribution.