Research On The Journal

The journal Nahe Bud is the object of the study in the paper.which the Inner Mongolia Children Press started and was named after The Little Red Army, Little Red Guard and The Jirem Children successively,and in early 1980 renamed Nahe Bud. Bringing up children to be idealized, virtuous, literate and disciplined as a new generation has been the guidelines of the journal since it was published.Depending on the unique feature,the journal has made great progress for some 40 years. In order to emphasize the feature:epochal and innovative,the selection and scheming of the subject, the bindings drew lessons from the Chinese children press.The intensely political publicity had exercised a great influence on children’s physical and mental growth. The journal from the early 1980s to 1990s manifested children’s psychology and characteristics evidently. However, it has become the company of the children since it selected new topic, scheming and bindings to cater to children’s need in the new century. The kind of change and the abundance of the content satisfied the children.Six parts constitute the paper, including introduction, chapter 1 to chapter 3,conclusion and the reference.The paper focuses on the analysis of the content and the form of the journal. At the same time.it dedicated to elaboration of the selection and the scheming of the topic,the bindings and the impact of the journal during the different times. Finally it stresses the journal’s different features during different times based on above.