Research On Video Website Improvement Strategy Based On User Information Behavior

Video website industry since its development, China has experienced the baptism of wind and rain again and again, after a fierce competition and the development of volatile period, after hundreds of video website is only a little part of it. Today, in the evolution of the video website how to find a survival of the future development of the road is a problem to be solved, but based on user information behavior angle is good starting point for the video website improvement strategy.Based on the video web site information and user behavior data collection and understanding, constructed conforms to the video website user information behavior model and the questionnaire, the statistical data of users’ information behavior through video website to analysis, sum up video web site users information behavior characteristics, at the same time, thus reveals the factors affecting the development of video web site, including the personal factors, their own video site factors, environmental factors around a third party. Thus, this article from the perspective of user information behavior, the comprehensive and objective thinking video website development problem, as users, video web site and third party environmental aspects are the main factors affecting the user information behavior, therefore, in order to improve the quality of its services and content, while increasing the user in the video website the status and the initiative, to better use, this article from the three aspects as the video website improvement strategy to provide useful suggestions.