Research On Marketing Strategy Of Community Library

The community library as an extension of community service, its role is to provide information services and leisure, public education, the library where the residents in the community, its features include the cultivation of community culture, developing social education, practical information transfer and development of leisure time. In recent years, with the development of information technology and social services continue to improve, the competition becomes increasingly fierce. Carry out marketing activities is an effective means to improve the competitiveness of configuration optimization of community library resources, marketing strategies need to accurately identify and mining based on user demand. Therefore, the investigation on the marketing situation and different geographical background of community library users, the community library should adopt the marketing strategy.