Research On User Information Behavior Based On Mobile Internet

With the coming of the 3G era, the development of Mobile Internet is widely concerned by users, the key issues of Mobile Internet industry’s development is how to keep steady development and meet the needs of users at the same time. In this article the author studied from the angle of information behavior, discussed the content of the framework, research paradigm, influencing factors and development status of information behavior, found the information behavior problems of Mobile Internet users.In the definition of the concept, the author use the views and theories of famous scholars at home and abroad for reference, combined with the mature mode in the field of information behavior, constructed the Mobile Internet users information behavior model from the internal factors and external factors. The author used various research methods such as questionnaire survey, statistical analysis, attempted to explore the Mobile Internet users information behavior from four parts including the basic information, the current situation, the behavior process and the users’ evaluation based on the mode, found the common rules and existing problems in the course of Mobile Internet users’ information behavior. Finally the author put forward several suggestions to further improve the Mobile Internet and improve the comprehensive competitiveness of Mobile Internet industry.