Research On Design Of Sport Theme Commercial Center By Experience Consumption Background

Nowadays, with the improving of people’s living quality and the popularity of citizen fitness,more and more people pursuit a healthy and sustainable lifestyle. According to the investigation, under the circumstance of experiencing customs, there is a growing number of commercial centers which add the sports brands for resisting the shock of the eletronical commerce and ameliorate the weakness of traditional customs. The rising number-fitness theme commercial centers bring customers a new experience in shopping.This article mainly focuses on the form and space of architecture which is affected by the chang of commercial mode and lifestyle, and analyzes them on specific aspects.Firstly, under the circumstance of fitness popularity and Experience Economy blooming, the development of urban fitness theme commercial center, which means that the process from a single commercial center to a fitness theme complex, should be clarified. In order to analyze the effect of such chang to the space of the commercial center, the research mainly focuses on three aspects, which are themes, layout and design. Meanwhile, this article concludes the weakness and limits of the design aspect, raises problems, and introduces the improving design strategy on the Chapter 4.What’s more, this article focuses on the element analysis of the fitness commecial center, and refers the dometical and aboard theories and samples, which are location strategies, master planning strategies, field environment strategies, and operation of sports theme strategies.Additionally, after analyzing the excellent samples, with the related theories and conclutions discussed before, this article clarifies the fitness theme of the commercial centers, on the design conceptions, space layout, sports theme experience. Such analysis can be good references for the practition of such architecture in our nation.Lastly, this article concludes all aspacts of the fitness commecial center, and make a forcaste of its development. The writer aims to throw a sprat to catch a whale, to wake up the rethinking and exploration of the related planners and designers. Also, this article can guide the construction, ameliorate the urban commerical environment, lead the customers comsumption, stimulate the urban vitality, and promote the progress of our societe.