Market-based Key-issues Research On Railway Freight Transportation Organization

In recent years, the economic development of our country enters the new normal, and more profound changes have taken place in railway freight market in China, the railway market competitive advantage is gradually weakening, market share have continued to decline, rail transport has entered into the seller’s market from a buyer’s market. But due to the impact of China’s railway system and other factors, there are many problems to be solved about the marketization process to rail freight, building a market-oriented type transportation organization mode to promote the sustainable development of railway system has become urgently resolved issues on railway enterprises needed to think about. So it has important practical significance to study the theory system of freight organization mode based on market orientation.First of all, the paper discusses the definition, connotation and development of the market orientation, and expounds the demand and train of thought of the market-oriented transport organization, which provides a theoretical basis for the study of the market oriented freight organization mode. Based on the experiences of freight reform in Jinan Railway Administration, it analyzes freight marketing strategy of market-oriented, and it puts forward the suitable freight market-oriented marketing strategy in the marketing system, marketing mechanism, marketing strategy, marketing positioning, brand building, and staff training etc. From the process of goods transport, the paper puts forward the principles and methods of carrying out the goods transport organization in the aspects of product design, station operation organization, train operation plan, operation plan, dispatching command and so on. At the same time, combined with transport of goods to logistics demand, it also puts forward to the suggestion of transforming demand, demand in the freight yard handling facilities demand, e-commerce functional requirements etc.