| Along with the social progress, people’s living standard improving constantly, people not only meet the material demands and need a kind of spiritual demand, so the tourism industry booming. Then, the hotel industry also have arisen sadly, but hotel industry increasingly commercial and cultural assimilation is seriously, so the regional cultural theme hotel satisfy people’s spiritual needs. It is not only providing customers with comfortable environment, but also providing customers with the cultural experience space. It is becoming an effective way to spread and carry forward the regional culture, as also as promoting the development of local economy.Just as its name implies, regional culture theme hotel is to be expressed by hotel space design by drawing on local culture. It is an important topic that refining design symbols to apply it in the hotel space design according to hotel’s geographical position, economic and cultural characteristics, the historical origin, and deriving the hotel culture origin background of district environment.Regional culture is the soul of the regional culture theme hotel design. The hotel that rich cultural connotation can touch the hearts of customers. It made a study on the concept of theme hotel, the concept of regional culture, and the relationship between them through literature review, data search method in the first three chapters of the article. Finally, support the early theory combining with domestic and international successful design case. Tell construction method in the design of regional culture hotel, by the fourth chapter in the first three chapters, on the basis of theoretical research, combining specific practical cases. To create local characteristics of Water Margin cultural theme hotel, by combining the Jining province beam region culture characteristic, cultural connotation to dig deeper into the water, extracting representative Water Margin cultural symbol and use it in the water culture theme hotel space design in detail. Summarizes the design thinking and design innovation in this paper, and the forecast regional culture theme hotel in the fifth chapter conclusion part. |