The Reduction Box Characteristics Construction And Design Research Under The Style Imagery

Style intention is a novel kind of product design and thinking method, having a direct impact on product style. With the constantly changing society, we meet the era of emotional consumption, at the same time, the communication between consumers and designers mainly through the style and the image of the product. In that way, how to effectively design the Style Imagery Thinking in a skillfully way has already been one of the important research topics in product design field.Reducer box features, as an important design element in modeling analysis, could be regarded as an important factors in brand identity. Intention in this paper, after studying style Imagery Thinking、Reduction gear box features、Modeling gene,on this basis, researches the forming process of car brand style gene, analyzes the function shape characteristic of the reducer box,and proposes first 、 second characteristics elements,at last,construct the brand characteristics framework of the reducer box.On this basis of collect widely related image semantic shape of reducer box,extract four types image semantic which suite the material texture of reducer box,using the design method of metaphor to combine box feature modeling design with style Imagery Thinking,In order to construct “ gear box features style imagery shape description model”, and execute modeling features construction and design.Based on the design of form gene,using the freedom and handing characteristics of bezier, according to the style image model,using the gene extraction and evolution of reducer box first feature line, at last,achieve the high goal of brand continuity and identity.Finally, base on the design method used in this paper. Make a combination of the research methods and results and Jie reducer, on the processing of illustrated and verified, and complete the design program, enable the enterprise find a suitable design method and design thinking among the chaos design language to create the brand exclusive modeling language, in order to establish a distinctive brand recognition.