Research On Packaging Design Of Bottled Water

The mid-1990 s, bottled water industry rapid development in China, human ushered in the history of following the rivers and drinking water, well water and tap fourth revolution, bottled drinking water industry to become the next emerging industry. Competition in the Chinese market in recent years more and more intense competition each bottled drinking water are becoming increasingly fierce, whether to fight or quality brands, bottled water packaging design is an important part must cause concern, the study of bottled drinking water packaging has also become an important issue. For consumers, with the increasing material progress of society, people’s aesthetic is gradually to improve, for packaging requirements not stop at the level of practical function, but began to pursue a higher level of spiritual needs, improve packaging design emotional expression in line with the wishes of consumers, for consumers to build their own products and brands trust and goodwill, which is needed to achieve modern packaging. For the brand in the bottled water industry requirements are constantly changing, the quality brand and its products are closely related, the paper cited a number of outstanding cases to prove, the only constant adherence to ensure high-quality output, and continue to follow the market a sense of innovation and packaging design to meet consumer demand to firm foothold in the market.Papers from several disciplines of art and design, marketing and psychology study of bottled water packaging design, in the introduction part mainly explains the research background, purpose and significance, research methods and current research. Then the paper first and second chapters of bottled water packaging design concepts and design concepts and features elaborate. The third chapter of the structural design is now on the market of bottled water packaging were analyzed. Chapter Four is the focus of the focus, from the aspects of bottled water packaging visual elements, in the form of law, marketing and other effects of depth, and cited the case will be described. The fifth chapter of the packaging design trends of bottled drinking water were analyzed to explore the development of high-end drinking water and the green environmental protection, human drinking water packaging design. Through papers clarified bottled water packaging and marketing chain and establish an important role in the brand.