Study On Visual Language Of Bottled Water Packaging

In recent years, the market of bottled water has developed with a sound momentum. Customers’ demands for bottled water also evolved from the original physiological need into the demands of brand personality and water quality. As the “outerwear” of bottled water, the bottled water packaging embodies brand positioning and product characteristics by establishing the information connection between the specific visual language and customers.Taking the visual language of bottled water packaging as research object, this paper starts from visual language and design principal and analyzes the current situation and regular formal features: Firstly, by referencing data and organizing the data of market research, it makes a preliminary analysis of the current bottled water market and the requirement of bottled water for brand packaging which is the embodiment of brand characteristics and now the packaging with some special features has become the new market favorite. Secondly, it makes the classification analysis research on the overt and basic elements in bottled water packaging visual language and by synthesizing the common design principals of bottled water packaging, and it also concludes the development of the visual performance of nowadays’ bottled water packaging and explores the regularity and tendency of the visual appearance of nowadays’ bottled water packaging.Advanced technology, advanced material, and advanced concepts emerge in endlessly which bring a flow of new ideas to packaging design. Though the combination of advanced technology and concept and the packing design, the diversified presentations of packaging also bring a new moment for the bottled water packaging.