Children Color Product Packaging Design

October 2015, China’s "second child" policy is fully liberalized. The introduction of every major national policies, marked the direction of China’s economic growth is about to change. Latest two-child policy, will bring a new round of maternal and child tide, consumer groups, the proportion of children will also rise further, the family structure from the past 4-2-1 model gradually transformed into 4-2- 2 mode, household consumption structure will tend to be more children’s products. In daily life, although the parents as the actual purchaser of children’s products, but by a greater impact on children’s product approval. Visible, consumer groups, children’s products market can not be underestimated, has great potential. Fully how clever use of consumer psychology consumer groups of children for product packaging design, is one of the important factors of products into the commodity market success.Color is a large factor in children’s products, packaging design visual impact. If a package can add different color characteristics of children in the choice of products on the identification of the product, but also be able to vividly demonstrate the existence of similar products, we found it to be a successful color package. Children can identify and differentiate product categories by color product packaging, this is because children of color preference is innate need not be bound by level of education, but also the color of the physical and psychological health of children the development has a very important influence. Therefore, based on understanding of the psychological impact on children of color on the product packaging design to follow the children’s development and the inevitable trend of commodity market development.This article is based on color and with a reasonable basis for the children’s product packaging, through careful analysis, summarized the children of color preferences and aesthetic needs at each stage of mental development, according to children’s consumer psychology and emotion of color for product packaging design. This article focuses on a careful analysis of children’s products from the packaging design factors, the sensitivity of children of color, children’s mental development, as well as a children’s product packaging design color trends in several aspects, and summarized, so that all parts between fit closely related topics.