Shanghai Pudong Development Bank Nanning Branch And Shipping Enterprise Supply Chain Financial Development Strategy Research

In recent years, the market oriented economic reform has promoted the rapid development of small and medium enterprises. As China’s financial management policy has been relaxed, especially the international commercial banks in the supply chain financial business management in our country after the entry into WTO, the supply chain finance business development of domestic commercial banks. Even the supply chain finance business in some areas has exceeded the scale of traditional financing business, and it is a new development mode of further expanding financial services under the new economic situation. The supply chain finance business of commercial banks in China started late, in the rapid development of China’s economy today, with the positive impact of the country’s financial reform and open policy, the operation in the market conditions, supply chain finance business has gradually become an important business development sector of commercial banks, especially the supply chain finance business of small and medium-sized enterprises began to get breakthrough changes in the business environment, China’s financial market deepening background, Guangxi small and medium-sized shipping enterprises developed rapidly in recent years, especially in the Xijiang River and the Pearl River- West River Economic Zone rose to national strategy background, how to grasp the historical development of Nanning branch of PF bank big opportunities, combined with their own development advantages, actively the adjustment of small and medium-sized shipbuilding enterprises of supply chain finance business development mode, expand the shipbuilding supply chain since the product innovation, is an important topic in Nanning Branch of Shanghai Pudong Development Bank to foster new business growth point.In this paper, the use of the school of logistics engineering, enterprise strategic management, macro economy, finance and marketing professional theoretical knowledge, analysis of Shanghai Pudong Development Bank branch in Nanning which existed in Guangxi inland river shipping of small and medium-sized enterprise supply chain financial business development problems and difficulties from the supply chain finance business dimensions, through internal and external environment of Guangxi ship small and medium-sized shipping enterprises to build the supply chain model analysis of small and medium-sized shipping enterprises supply financial business background analysis using SWOT matrix, EFE matrix, in order to reduce the financial cost of shipping company, ship construction, improving the core competitiveness of shipbuilding supply chain finance business, further analysis of Shanghai Pudong Development Bank Nanning Branch Construction Supply Chain Finance overall solution scheme small and medium-sized shipping company ship, which in line with the strategic development of supply chain finance business of SPDB Guangxi inland shipping market economy under the new normal Nanning Branch.