Service Design In Minor Enterprise’s Product Development

Minor enterprise have become an important part of China’s economy, which has created more than 60% of GDP, medium enterprises is the largest and most innovative enterprise groups, in the promotion of economic growth, increasing taxes, absorbing employment, improving people’s livelihood and other side masks have irreplaceable role, the state is also high attention to the development of medium enterprises. Both in the developed countries or developing countries, medium enterprises in their national economic status can’t be ignored. Nowadays people pay more attention to the service far later than for the industrial products itself attention. Today, enterprise product development input for product development tend to focus on industrial products, more strength and size, will be more cost on marketing for, for around the design and development of a set of services, there is also a more understanding of the problems, this phenomenon especially in the medium enterprises in the product development process. It can be said that the current medium enterprises are facing a major opportunity and challenge, to help medium enterprises to explore new ways of development has become a top priority, and the use of service design thinking may be able to help medium enterprises to open ideas, so as to better in the product development process to find a suitable way to seize market opportunities.This paper will explore the innovative thinking and method of service design, combined with the characteristics of medium enterprise product development, to sum up and analyze a set of product development strategies suited to their own properties, and to find a new business model and a new profit point.