Hengshui’s Fashion Theme Hotel Visual Imagedesign And Application Research

The advent of the era of experience economy, the same hotel design does not meet the needs of the People’s Daily life, people in the pursuit of personalized things become more and more obvious. Therefore, theme hotel then arises at the historic moment, and become the new way of leisure life, is the favour of young consumers.Increasing in the number of themed hotels, a lot of inferior hotel in which excessive rod instead of the hotel itself is nothing new. Set up the brand image become an important strategic theme hotel development and growing.This thesis mainly divided into four parts, the first part mainly elaborates thesis research background, research purpose and meaning, the paper innovation points and research framework. The second part of the background, concept and characteristics of specific theme hotel, etc., states the basic content of theme hotel of visual image design, analysis of the current theme hotel development present situation and the problems. The third part put forward the theme hotel exist homogeneity serious in visual image design, brand consciousness is weak, such problems as not enough rigorous execution. The fourth part mainly through to the surrounding selective market research and investigation, combined with the talent market positioning and characteristics of fashion theme hotel, a visual image of hengshui’s fashion theme hotel design scheme of research. This paper aims to visual image design’s fashion theme hotel development, will be better able to create and enhance the brand image of theme hotel.