Travel Product Design Of The Seniors Citizen In The Contemporary China

This study in serious social Aging of the Population in the contemporary China, the elderly due to changes in the physiological and psychological characteristics and social environment, has brought many new problems to life, these problems need to be resolved. In the traditional sense of the elderly, the elderly will be further subdivided into seniors citizen with common characteristics, they are 60 to 75 years old, although the body appeared different degree of degradation, but also thought and society maintained a strong attribution, and social ties, in retirement income support, life can take care of themselves or sometimes with external help, have a taste of life, pay attention to health, have certain consumption ability and strong consumer desire in all aspects of life. In the daily life, travel is daily activities, the survey found that shopping for the purpose of the trip, which accounted for the highest frequency and many problems, so the locking of seniors to shopping for the purpose of the trip. This paper mainly through the analysis and Research on shopping travel behavior to the age of music, by using related methods of ethnographic research, combining with the research methods of scenario analysis, the age of music shopping and travel restructuring, in order to improve the present age of music travel shopping experience, provide a more active safety the way of life, the seniors self-worth in later life, improve the quality of life, and embodies the humanistic care, the Chinese people realize "the traditional virtues of respecting and loving the old".