Currently conducting commercial complex design, many architects to look too much confined to the architectural design itself. But in fact, commercial construction projects is a prerequisite for the success of its commercial activities and successful positioning choice, not just a building monomer. Business should be based architects involved in the project planning stage, and developers, marketing personnel to plan for commercial activities to be a good choice and positioning, at the same time through the rational organization of different flow lines, as architectural design, so as to achieve good economic returns.The study is based on commercial architectural design theoretical system, from two aspects of actual cases of domestic and foreign commercial complex to analyze, one of which is an integral part of commercial activities and its distribution, as well as the proportion of cases in commercial activities; its The second is part of the organization streamline, so we can see the current consumer psychology and consumer habits, come now positioned commercial complex commercial activities and choice of organization principles and the principles of flow lines, can maximize the commercial complex fight business income. Followed by a commercial complex in Xi’an actual research analysis, one understands that the successful operation of the commercial complex is how to choose the format and distribution, how commercial complex in vivo flow lines outside the organization; on the other hand from those failures The project found that the problems which its commercial activities and streamline the organization, and for issues to discuss and resolve, to explore the relationship and the principles of commercial complex format and the flow line. Finally, the case study of the transformation of failure to further validate the results of the feasibility study. |