Study On The Construction Of Product Image System Based On The Brand Strategy

Phenomenon of product homogeneity making consumers increasingly value the spirit and values of the brand, corporate brand directly affect the market share of the product. Therefore, as the brand’s most important material support, study how to build the image of the product with the implementation of brand strategy has practical significance.In this study, experimental approach to visual recognition of an electrical enterprise is a practical case study of a single brand strategy under way to shape the image of the product, from the conceptual level, behavioral level, the visual level of product image design. Visual recognition experiment which recruited240employees in the electrical industry for37groups had a change of transformer identification unit to identify the product model. Use SPSS13.0significant experimental results analysis can be found:the shape of the front, side shape, the shape of the top surface of the base, the placement of the transformer coil products with product features a high degree of recognition of the shape. Then build the product image with product style and the experimental results.Summing up the above findings:the development and selection (1) brand strategy will directly affect the image of the product design.(2) determine the product’s core philosophy helped shape a distinctive personality through the language to describe the product.(3) visual recognition experiment helps to quickly explore a higher degree of product identification product features, and product applications through analysis and discussion guide corporate design practice.