The Research On Applying Valuing Engineering Into The Management Of Real Estate Project

In China, the theory of value engineering was introduced in 1978,However, at present,the real estate, the application of value engineering in the real estate, which is considered to own a great potential for the improvement in china, is loose and slow. In practice, the enterprises, which have organized the value engineering method into the project management, truly are counted on one’s fingers. In recent years, the real estate market is increasingly standardized. The land resources become increasingly scarce.The cost of land acquisition is more and mo re high. The development cost of the enterprise is increasing year by year, while the profit space is reduced. Value engineering enjoys superiority and unique innovation in analyzing and solving the problem. Based on the above background, the real estate enterpises should apply the principle of value engineering to the real estate project management, so that they can obtain long-term, steady, sustainable development. The enterprise should try their best to increase the value of their product. They should also foster and form the core competitiveness of enterprises.Firstly, this paper indicates the importance of applying valuing engineering into real estate project management according to the research status at home and abroad. Then, this paper expounds the connotation, characteristic and working principle of value engineering.It also expounds the content and value analysis principle of real estate project management. Finally, this paper analyzes the value of valuing engineering in the planning, design, construction stage of real estate project. This paper studies the specific application methods of the value engineering theory through relevant cases. This paper demonstrates that the value engineering method can select the best scheme for enterprises, improve the product function, put forward the improvement measures, reduce costs, improve product value, and promote the improvement of economic efficiency of enterprises. The case, which studys on the planning stage of real estate project, apply the value engineering principle and use the function index method to calculate the value index of four planning program. Then according to the four conditions, the enterprise try to evaluate and select the proper scheme respectively to meet the requirements of the real estate enterprises on the planning scheme;The same function index method is also applied in the design stage of the real estate project in order to choose the case A who is of highest value index. The construct stage of the project use the function cost method, choosing the branch project whose value coefficient is less than 1 as an improved object, calculating the amount, improving the magnitude of improvement priorities. It also proposes the measures and methods to improve the construction organization from technology, economy, contract etc.to reduce the real cost and achieve the goal on controlling the cost of residential project.Finally, the article make a summary and Prospect of the application of value engineering in the future. In the summary, this paper proposed that the value engineering is applied throughout the real estate project management. This method can make the project own a large market adapability and promote the overall value of the project. This method can also make the enterprise obtain higher efficiency.In perspective part, this paper points out the shortcomings of the application of value engineering, and puts forward the recommendations of author on how to do well on value engineering.