Study On Project Construction Quality Management Optimization Of Small And Medium-Sized Real Estate Enterprises

The real estate industry in our country has developed rapidly over 20 years,which plays an important role in the social economy.With the urbanization development process of our country,a large number of non-urban population to settle in the cities,resulting in a huge urban housing gap,the emergence of many real estate development enterprises,not only the national large real estate enterprises,but also more small and medium-sized real estate enterprises,these enterprises have developed all kinds of real estate projects in the large and medium-sized cities.To meet the urgent housing needs of urbanized residents.However,with the rapid increase of urbanization rate and the macro-control of national economic policies,the development of real estate development enterprises is polarized,and small and medium-sized real estate enterprises have many problems in the project quality management,especially in the construction stage where quality has the greatest impact,these problems have an important impact on the sustainable development of small and medium-sized real estate enterprises.In order to clearly analyze and discuss the optimization of project quality management in the construction stage of small and medium-sized real estate enterprises,this paper takes ZC Real Estate Company as the research object,analyzes the current situation of project quality management,and summarizes the quality management problems in the aspects of personnel,materials,machinery,technology and environment.After in-depth analysis of the status quo and existing problems of project quality management,the following measures are obtained to optimize the project quality management scheme of ZC Real Estate Company.In the optimization of personnel factors,improve the quality management consciousness of managers,improve the level of front-line workers,strengthen the supervision role of supervision units and strengthen engineering quality management training;In the optimization of material factors,the material collection system and supplier performance evaluation system are established.Carry out the construction standardization system in the optimization of technical factors;Control the construction environment and strengthen the natural environment risk control in the optimization of environmental factors.In order to ensure the effective implementation of the project quality management plan of ZC Real Estate Company,the following safeguard measures are formulated: to improve the project quality management system with full participation;Exploring flexible and adaptable organizational structures;Establishing sustainable talent strategies;Timely use of advanced building technology and technology;Optimize enterprise bidding system,pay attention to project schedule and cost on project construction quality.Finally,the enlightenment of project quality management optimization in small and medium-sized real estate enterprises is summarized.In the project quality management of ZC Real estate company,the analytic hierarchy process and fuzzy evaluation method are adopted to identify and comprehensively evaluate the construction quality management factors of the project,the optimization of five dimensions of human material and machine law and the establishment of safeguard measures have brought positive influence on the project quality management of ZC Real estate company.It not only provides reference for similar real estate project quality management,but also has reference significance for other small and medium-sized real estate enterprise project quality management.Figure:16;table 29;reference 59;...