Research For Concept Car Design Based On Differentiation Of User Interest

The concept car design is the compass of the future development of the car, has aclear characteristic of times. Today, car companies developed primarily for automotivewith their own technology and ideas, then automotive users select one of these automobile products that is preference by comparing some. Users in a passive acceptanceangle in the car production process, a way with several options that provided bymanufacturers, which may not meet the users’ exact emotional needs. In this paper, weproposed some new ideas that automotive design will based on differentiated user interest,Studied the use of ideas that car design based on differentiation user interest, and diddesign practice with these basis. The main studies are as follows:1)Researched the styling development of production car and the concept car that hasproduced,combined many cases analysis about automotive design of the virtualworld,include design competitions,film analysis,etc;and then derived the trends of futureconcept car,which emphasizing the partnerships between car and people,fulfilling thehuman’s emotion-needs,etc.2)Studied the changes of users’ needs now days,and how does visual perception actan important role at the early stages of user purchase behavior. By shaping the visualimage of product that combines user’s personal interests, purpose to own the car-user’sattention. Investigate the possibility of concept car design which is based on the idea ofdifferentiation user interest, and then providing a important theoretical basis when doingdesign practice.3)Concept car design practice based on differentiation user interest—design aconcept car for the fans of Star Wars film series.In this study, possibility of ideas and new methods when we designing a concept carhas be discussed. Proposed the new method that make the users’ special interests as thesource of inspiration directly when doing the styling design, and this has been verified inthe design practice,create a new perspective on thinking the future concept car design.