Form Research, Development And Design Of Series Tourist Souvenirs For Mausoleum Of Yellow Emperor In Shaanxi

With the rapid development of the time and under the time background oftraditional culture renaissance, people are becoming increasingly interested inactivities of offering sacrifice to ancient Yellow Emperor, with more and more touristsvisiting Mausoleum of Yellow Emperor in an admiring mentality. As analyzed moreprofoundly, the reason lies in the cultural tradition of carefully attending to the funeralrites of parents and follow them when gone with due sacrifices in the essence ofChinese ethos, lies in that we treat and examine ourselves from a historicalperspective, so that we can obtain the self-discovery and self-positioning in our life.Culture of Yellow Emperor can be spread by tourist souvenirs for Mausoleum ofYellow Emperor in Shaanxi, for the purpose of enabling worldwide ethnic Chinese tolearn and promote it, and to encourage themselves. Let us become more solidary,harmonious, united and extensive by our common ancestor culture, Yellow Emperorculture.The existing tourist souvenirs for Mausoleum of Yellow Emperor lack of culturaltaste, which cannot sufficiently spread the culture and spirit of Yellow Emperor. Inthis paper, the new tourist souvenirs for Mausoleum of Yellow Emperor shall bedesigned and made with the culture and spirit of Yellow Emperor as the entry point,so as to increase the cultural taste and value of tourist souvenirs for Mausoleum ofYellow Emperor, thus converting the cultural value of tourism into economic value oftourism. The status quo of disorder in market management and operation in the touristsouvenirs market at Mausoleum of Yellow Emperor shall be changed. Since themanagement mechanism for production and marketing in tourist souvenirs market isyet imperfect, the competent authorities involved in planning, light industry, tourism,business and foreign trade in production and operation of tourist souvenirs lack ofmacro guidance, the industrial associations lack of self-discipline function, whichleads to disordered operation of tourist souvenirs. Sales market for tourist souvenirs isexpected to be established, so as to build a platform for selling tourist souvenirs. This project studies and discusses how to profoundly develop tourist souvenirs forMausoleum of Yellow Emperor through the study on the cultural basis of XuanyuanYellow Emperor, the earliest ancestor of Chinese nationality, and based on theanalysis on the status quo of and problems existing in the development of touristsouvenirs for Mausoleum of Yellow Emperor.Based on the unique Yellow Emperor culture of Mausoleum of Yellow Emperoras well as the special meaning of Mausoleum of Yellow Emperor, this paper makesthe design principles and methods particular to Mausoleum of Yellow Emperor bymeans of multiple product forms and craftsmanship, which opens a new blueprint forthe design and development of tourist souvenirs for Mausoleum of Yellow Emperor inShaanxi, increases the position of the tourism souvenirs in tourists’ mind, andguarantees fine quality and economical prices. I learn the tourists’ points of focus ontourist souvenirs for Mausoleum of Yellow Emperor by means of questionnaire survey,and I innovate the design of souvenirs with the survey results as the appraisalstandards. New tourist souvenirs for Mausoleum of Yellow Emperor in Shaanxisufficiently reflect the local cultural characteristics of Mausoleum of Yellow Emperor;therefore, they not only have certain souvenir value, but also can enable the tourists toexperience the use value of the souvenirs. When using the souvenirs, the tourists willbe reminded of the happy time in their journey and spread Yellow Emperor culture toboth home and abroad, thus making worldwide ethnic Chinese learn it, spread it andinherit it. While reflecting the tourism value, the new tourist souvenirs for Mausoleumof Yellow Emperor in Shaanxi can also bring huge economic benefits to local peoplein Huangling County, Shaanxi, increase the local economic development and thepopularity of Huangling County, Shaanxi to the whole nation, so as to lay a solidfoundation of popularity for publicizing Mausoleum of Yellow Emperor, thusincreasing its tourism economic benefits. This project has carried out surveys andstudies on abundant materials for analysis and research on the value of touristsouvenirs from different respects. This paper has made a new set of ideas and methodsfor design and development of tourist souvenirs through the designing and developingof tourist souvenirs for Mausoleum of Yellow Emperor in Shaanxi, the paper alsoproposes the author’s own opinion in design, for the purpose of facilitating the designand development of tourist souvenirs in other tourist cities or ancient cultural capitals.