The Packing Design For Organic Grain With Brand "intensive Cultivation"

The rapid growth of the national economy and huge demand indomestic and foreign markets, showing the success of China’s organicfood industry trends. Through the combination of in-depth marketresearch and current status of organic cereals packaging, branding,simple, personalized packaging can adapt to the consumer cultural tastesand aesthetic requirements and competitive needs of the market.This graduation is to explore a breakthrough on the basicfunctions of product packaging, so that the packaging not only protectsproducts, promote sales, easy to use, storage and recycling, but also letthe consumers have sentiment feeling when using it. The brand"Intensive cultivation" advocating a healthy attitude to life and health.For the packaging form, it pursuit of natural, simple, and green design, toexplore ways to incorporate the packing of organic grain in the outercharm, design of basic shape, structure and color of the packaging withthe brand culture of "Return to Innocence". So as to enhance theenterprise brand culture, get brand recognition by consumers, andembody the connotation of the organic food.