Xiangxi Green Food Branding Package Design

Since the21st century, with the increasing of demands for materialand cultural life, the requirements and scruples on food quality havegrown rapidly. When shopping for food, a favorable branding-packagingbecome an important reference why consumer choose certain productamong abundant of others.Branding-packaging Design of Western Hunan Green Food is inallusion to the shortage of design of green food packaging in the WesternHunan, potential safety hazard of packaging material and the lack ofbranding marketing strategy, referring to the concept and methods onbranding and eco packaging design in Europe, America, Japan andTaiwan, and trying to find the solution of structure, decorating andbranding problems via field research, information collection and designpractice, etc. not just in the pursuit of brand differentiation under themarket economic system, but this kind of packing mode is conducive toenterprise brand which can be recognized by consumers, thus it willinduce consumers form habitual purchase.Eight paper boxes are designed in this program, what is packagedare dried wild pawpaw, dried kiwi berry, radix puerariae fettuccine andradix purariae saimin. These designs would improve the sales volume andbranding generalizing through redesign of product Jiutiandong Food and raising enterprise’s impress and branding rallying point, reduce spacewaste of packaging during the procedure from production to bulking bythe selection and refine of packaging structure. The individual and novelbrand image could reflect the core value of corporate culture. This designis accord with the strategy and idea of branding-package and the designprinciple of eco packaging. And it also takes a full consideration ofconsumers’ demands and packaging’s economy, artistry and utility whilereducing the source waste.