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Explore The Experience Of The Sales Office Space Design

Posted on:2015-06-30Degree:MasterType:Thesis
Country:ChinaCandidate:T KuangFull Text:PDF
GTID:2272330422978027Subject:Art
Abstract/Summary:PDF Full Text Request
Since the reform and opening up,China’s overall rapid economic development,people’s living standard has gradually increased, at the same time, under the influenceof traditional Chinese culture of five thousand years of family, social life,"live" link,and slowly became a people’s lives most important and controversial issues. Livewhat, how to live, how long to live longer exists only to satisfy the basic functions ofsurvival only, there is a growing emphasis on the quality and comfort of life,emotional and spiritual meet. People expect to generate with their home tie him onsome kind of emotional resonance and interaction, and this is the value of experience,but also the development trend of the times now.Experience of sales space space can improve the quality of its construction, tomeet the requirements of buyers physiological and psychological, more importantly, itcan spread a value concept, consumer culture and the meaning of life, and in thebroader social and the cultural in background, meaning and interpretation of qualityreal estate, so that consumers can place in them, feel it, experience it, and play theirown sensibility, to inject new ideas and vitality to this space. This article from theanalysis of the basic situation and development trend of the sales office spacedesigned to explore experiential marketing in the sales office space design and createexperiential sales offices use the space environment, combined with the actual designcases are discussed and analyzed.
Keywords/Search Tags:Experience Design, sales office space, experiential marketing, quality, cultural connotations
PDF Full Text Request
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