The Optimization Design Of Leisure Farm Based Onexperience Ecomomy

Leisure farm which is gradually growing up in recent years, with the rapiddevelopment of society and increasing leisure time of people, is a new form of tourismwith high complexity. This form of tourism has got the favor of many urban people,because it carries out a variety of experience activities which are based on naturalenvironment and ecological agriculture. But the rapid development of leisureagricultural park has also brought many problems, such as similarexperience, shortprocess, and more service with less experience, which produce low rate of return visits,high frequency of poor management and serious impact on the sustainable development.Therefore, it’s imminentto explore a newoptimization model of leisure farm.The development ofsociety arises the change of economy era. With the arrival ofthe experience economy era, new requirements follow.People’s ways of life arechanging from enjoyment to experience.At the same time, because of increasing leisuretime of people and more serious issues of food safety,leisure agricultural park, with itsuniquely ecological agricultural production and experienced participating activities, notonly adapts to the change of people’s consumption ways, but also deals with food safetyproblems effectively. Thus leisure agricultural park is slowly walking into modernpeople’s lives. For one thing, I have read a lot of theories and actual cases about leisureagricultural park.Aiming at the bottleneck of leisure agricultural park’s development,The autnorexpect to find out the current cruxesof agricultural park construction. Foranother thing,I looked over the perpective, workingmethod and principle of experienceeconomy, Climbed the effect of experience economy on leisure farm. This paperproposes a new optimization strategy, which is based on the experience economy.Firstly, the papergives a basic carding of of leisure agricultural park’s developmentin foreign countries and some places such as Taiwan, carries out researches on13domestic leisure agricultural park, and then conducts a questionnaire survey ofconsumer behaviors. Through empiricalinvestigations, I summarize the existingproblems of leisure agriculture park about the themeorientation, industry structure,functional layout, architectural space and landscape etc. Secondly, according to theexisting cruxes of leisure agricultural park construction, I propose four optimizationstrategies for leisure farmsconstruction:1. utilizing distinctive experience themes tobuild the core competitiveness;2. Building a bridge between experience andthe production and marketing system to configurate farms’ function;3. utilizing thepersonalized experience space to improve the architectureenvironment;4.utilizingarchitectural featuresclose to the theme to enhance tourists’ experience. Finally, I applythe above optimization strategiesona practicalcase of Longtian leisure agricultural parkof Wugang City. Through this study, I hope that I could solve some problems of leisurefarmssuch as the themeorientation, industry structure, architecturefunction and spaceand overall landscape, enhance experience of leisure farms, further expand and enrichexperience activities, then improve the vitality of leisurearmsand guide tourists’consumption, and ultimately strengthen the social service function of agriculture.