Applied Research Of White Collar Women’s Leisurewear Design Under The Slow Fashion Concept

Recently, more and more people pay attention to the leisurewear fashion under the wave of better household life and more home workers. According to research, China curently has the huge potential in leisurewear development. With the rising of women’s social status, the group of white-collar women is becoming the focus of social attention. What’s more, they have been the major customer groups, especially under the influence of foreign social ideology, white-collar women begin to pay more attention to household life and home dresses.This topic aim to Meet the white-collar women’s diversified spiritual needs via the research of leisurewear design. Research by the author, the current home dress market don’t meet the emotional consumption demand. There is no meticulous research in the linkage of emotion/function and design. It should be known that the white collar women care more about the emotional consumption of home dress since they have strengthening their self-consciousness. Based on this, this topic explores the linkage of white-collar women’s consumption characteristics, lifestyles and the spiritual need via the perspective of white-collar women’s spiritual demand. And timely put forward the concept of slow fashion and the influence between the slow fashion and leisurewear design. In the terms of commonsense, the author focuses to analyze emotional experience from easy shape, easy color,environment-friendly materials and functional diversity.In the terms of understanding, the author focuses to analyze emotional experience from vision, touch, smell and emotional message interpretation, and strive to lead a healthy, natural, delicate way of life philosophy, and achieve to increasing humanistic care of white-collar women.This topic to zhengzhou flag costume design co., LTD., a subsidiary of a component- white-collar female household to take 2016 chun xia series development and design, on the basis of above research, completed for white-collar female leisurewear design example of spiritual demand elements, prove and validate the feasibility of this topic research methods.