The Research On The Consumer Of Tea Culture Tourism In Wuyi Mountain

China’s economic developing rapidly under the trend of economic globalization, so that the development cultural tourism ushered in the golden period. As the improve of people’s income, the contempory human attach great importance to the consumption demands in spiritual aspect. Tea culture tourism meet the mental demands of contempory human pursuit for ecotourism just like leisure tourism, cultural tourism and folk tourism. Tea culture tourism become an important branch of cultural tourism in new century. Wuyi Mountain is not only a famous scenic spot in Fujian Province, but also an important tea area in Fujian Province and China. Wuyi Mountain has thousand years old history of tea making and numerous ruins of heritages, it provides the cultural foundation and the resource base for the development of tea culture tourism. It is the vital route of golden tea culture tourism in Fujian Province. This paper on the base of outline the related concept of tea culture, collection and sort related document at home and abroad, to conduct field investigation with the consumers who attend the tea culture tourism in Wuyi Mountain. To analysis the present situation and problems of the tea culture tourism in Wuyi Mountain in view point of consumer, to build further providing theoretical support to the Tea culture tourism in Wuyi Mountain. Transcript.This article analysis the tea culture tourism resources of Wuyi Mountain on the basis of the classified, then take a field research participate in the tea culture tourism consumers. Take a comprehensive investigation of Wuyi mountain tea culture tourism from the perspective of the consumer, to get consumers in Wuyi mountain tea culture tourism behavior, preference characteristics, satisfaction, etc. And analysis of the problems of tea culture tourism, finally it is concluded that the development of corresponding measures. On this basis, analyze the related factors influencing the wuyi mountain tea culture tourism from the perspective of consumers. Finally, realize the important role of wuyi mountain tea culture tourism in the whole tourism. Due to the Wuyi mountain has typicality and general, from a certain extent, on behalf of the rest of the country’s tea culture tourism. So this article research to other parts of the tea culture tourism depth development also has certain reference significance.