The Research On The Performance Appraisal For Account Managers Of X Branch Of ICBC

Nowadays, the continuous deepening of China’s opening up in financial markets and financial system reform, large state-owned banks are facing more and more intense. In the face of the world financial crisis, China’s main measures are: the proactive fiscal policy and moderately loose monetary policy, and the package to deal with, has achieved remarkable results. From the point of view of China’s current economic situation, China have led the recovery from the financial crisis, Chinese banks in the financial crisis successfully withstood the test, the positive effect to our country for many years to the financial reform of the show. After the crisis, China’s financial industry has also been considerable development. However, the lack of core competitiveness and effective competition mechanism has become a serious problem facing China’s banking industry. Compared with foreign banks, Chinese funded banks in business, product and service gaps, in the final analysis, is the concept and function is the problem of differences. On the one hand, the rapid development of domestic joint-stock commercial banks, city commercial banks A new force suddenly rises., between the products, assets, liabilities and income structure presents the homogenization trend, leading to Chinese banks, competition is very fierce; on the other hand, China’s banking industry to face open from the end of2006, foreign banks have poured into the Chinese market from a certain extent, accelerated the China market layout. And the strength of capital, technical advantages of strong foreign banks continue to attract domestic and foreign high-end talent, but also bring challenges to domestic banks severe.In the commercial banks of main business, commercial credit business of commercial banks is an important means to achieve profitability, expand income. With the introduction of the customer manager system, responsibility and management of commercial bank customer manager will become more standardized and professional, it is conducive to the development of credit business of commercial banks, bank performance improvement, as well as the client manager management. The performance evaluation of commercial banks as commercial banks management an important component, has become an important channel for promoting sustainable growth, rising profits banks, In order to cope with the domestic commercial bank management transformation needs, how to design effective incentive mechanism system, personal development and bank development goals organically, form a powerful force, so as to promote the sustainable development of commercial banks in the transition process, has become urgent to solve our country commercial bank human resources development and management issues.This article is based on this background, through literature collection of domestic and international performance evaluation, performance evaluation model combining the commercial bank customer manager, explore and establish a suitable for the state-owned commercial bank X branch customer manager performance appraisal system. In this paper, after the introduction of the client manager system, detailed study of its responsibilities, establish the Balanced Scorecard customer manager performance appraisal system based on the enterprise, this vision, strategy, management of the organic combination of the three together, is a kind of management breakthrough.